How [sic] works
[sic] delivers high quality corporate communications services forged over many decades of experience in the business. Every [sic] deliverable, from high-level advice to posts on the socials, is infused with knowledge of the wholesale and commercial insurance sector unparralleled in the marketing agency sector.
[sic] steps
Messaging
It’s all about the messaging, so that’s where we begin. We determine what makes your business different than the competition through a comprehensive messaging and positioning workshop that gets to the heart of each client’s distinctive competitive advantage, and puts it into powerful words which get attention and prompt action.
Audience
It’s not possible to define an audience that’s too narrow. Maybe it’s brokers, but are they wholesale or retail? US or London market? Maybe it’s insurers. Are they composites, specialty outfits, auto carriers, Lloyd’s syndicates? And who makes the buying decisions? We need to know, so we can target messages with laser accuracy.
Launch
When we know what to say to whom, we launch clients’ messages to receptive ears. They might rocket into the insurance trade press or the business pages of the dailies, onto LinkedIn or into newsletters, email campaigns, product one-pagers, or even a shiny new web site. We then refuel regularly to keep those messages in constant orbit.